Servant-leadership across cultures / Tapa Dura
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Idioma:aleman
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Disponible:1 en Stock
Estado: Muy bueno
Precio:$21.000 CLP
Precio de oferta:$8.400 CLP
Membresía: OT
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Reseña
We are all under new pressure to produce more for less money?and in less time. Ultimately, this cannot be done unless bosses are able to?in service of their organization?bring out the best in their people. That is the essence of servant-leadership, the management philosophy originally outlined by organizational expert Robert Greenleaf in the 1970s. It’s a philosophy whose time has truly come. The mission statement of TDIndustries, a regular on Fortune’s list of 100 Best Companies to Work for in America, prioritizes “intense ‘people development’ efforts, including substantial training budgets.” When an error at Motorola caused $100,000 in damages to equipment, no heads rolled; instead, the responsible employee was encouraged to develop a system based on what he’d learned; all told, Motorola saved more than a million dollars. When Sematech, the International Institute for Semiconductors, joined with competitors like Intel, AMD, Siemens, and Sony, the result was smarter and better business for all, via shared innovation and communication. For such progressive companies, mere institutional power is no longer enough. Their secret is the empowerment that servant-leadership provides, and it can make the difference between the success of your organization and its downfall. With Servant-Leadership Across Cultures, you’ll come to understand how and why doing the right thing pays off for everyone?not just for your business partners, but for the world. Por cada 10 membresías que se re utilicen, reforestamos 1 árbol, cumpliendo nuestro desafío de reforestación de más de 10.000 nuevos árboles
Global Brand Strategy. Unlocking brand potential across countries, cultures & markets
Autor:Sicco van Gedder
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Disponible:1 en Stock
Estado: Muy bueno
Precio:$10.500 CLP
Precio de oferta:$4.200 CLP
Membresía: OT
Arma tu membresía Cultural interactiva a tu gusto, podrás intercambiarla en bodega mostrando tu N° de pedido.
Con tus pedidos estarás ayudando a la reforestación de más de 10.000 árboles.
Reseña
This text aims to clarify for brand managers what they must consider when managing their brands across diverse cultures and markets throughout the world. Each brand has its own particular assets and vulnerabilities and this book provides a framework to be used comparatively across markets to reveal how to extend the brand and realize its true value. Topics include: the brand environment; the brand expression; the brand domain; the brand reputation; the brand affinity; the brand recognition; local brand management; harmonizing a global brand; extending a global brand; and creating a new global brand. ""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking."" -- placebrands.net Por cada 10 membresías que se re utilicen, reforestamos 1 árbol, cumpliendo nuestro desafío de reforestación de más de 10.000 nuevos árboles
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